What the report looks like
A hand-written PDF of roughly 6 to 10 pages. Three of its pages are shown below with sample data, so you know exactly what lands in your inbox.
Audit
Buyers can find you, but the site gives them little reason to make contact, and the enquiry form does not confirm delivery.
The ten areas
| # | Finding | When |
|---|---|---|
| 1 | Contact form sends to an inbox nobody checks. Test enquiry went unanswered. | Now |
| 2 | Certifications and plant photos sit three clicks deep. Move them to the home page. | Now |
| 3 | No conversion events on calls, forms or WhatsApp. Traffic is measured, enquiries are not. | Now |
| 4 | Hero image is 2.4 MB. Compress and serve in WebP. | Soon |
| 5 | Product pages list names without specifications a buyer can compare. | Soon |
| 6 | Missing meta descriptions on 14 pages. | Later |
| 7 | Footer links to a privacy page that returns 404. | Later |
Sample data shown for illustration. Your report is written from your site, scored across the same ten areas.
A written report. Not a dashboard login.
Format
A PDF of roughly 6–10 pages, sent to your email and WhatsApp. Yours to keep, forward and act on. No portal, no login, no expiry.
Language
Written so a business owner can read it without a developer translating. Where something is technical, we explain what it costs you in enquiries.
Evidence
Annotated screenshots of your own pages showing exactly what a buyer sees, and where attention breaks.
Fix list
Every finding ranked by impact against effort — so you know what to do first, and what can wait six months.
- Written by a person, not generated by a tool
- Includes a comparison against two of your competitors
- Yours to act on — with us, your developer, or in-house